• Plush toy soccer ball with a smiling face, red and blue accents, on a white background.

    jellycat

  • Two toy mice in wedding attire standing in a room with a cake on a table.

    maileg

  • Four colorful toy cars on a green, orange, and blue gradient background

    londji

  • Colorful plush toys on a bed with a striped bedspread

    Donna Wilson

  • san francisco

  • Children in colorful costumes at a party with decorations and a 'Dance Dance Dance' banner.

    meri meri

  • candylab

  • egmont

  • moulin roty

  • Suzy Ultman

happiness for sale

shop favorites

SUMMER

come explore the fun

possibilities

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shop new arrivals

  • Embroidered San Francisco Cherry Blossom Lunch Bag

    $28
    sold out
  • Colorful beaded hoop earrings on a beige background
    Cuerda Hoops

    Cuerda Hoops

    $142
  • Cuerda Bracelet
    Cuerda Bracelet

    Cuerda Bracelet

    $142
  • Cuerda Choker
    Cuerda Choker

    Cuerda Choker

    $272
  • Two handmade rainbow beaded hoop earrings on a textured orange background.
    Handmade hoop earrings made of small multicolored seed beads, displayed on a textured mustard yellow background.

    Rangi Hoops

    $66+
  • Rangi Bracelet
    Two beaded bracelets on a red background

    Rangi Bracelet

    $42
  • Rangi Necklace
    Colorful beaded necklace on a brown background

    Rangi Necklace

    $54+
  • "Ask Me About The Holy" Bumper Sticker

    "Ask Me About The Holy" Bumper Sticker

    $9
  • Bumper sticker with text 'Sorry I ate the plums that were in the icebox' on a white background
    Large purple sign with white text in a natural landscape

    "Sorry I Ate The Plums" Bumper Sticker

    $9
  • Green bumper sticker with white text on a white background

    "I'm Living My One Wild And Precious Life" Bumper Sticker

    $9
  • Yellow bumper sticker with black text 'AI AIN'T IT' on a white background

    "AI Ain't It" Sticker

    $6
  • Box of 'Wreck the Halls' cards with a rooster design on a white background
    A boxed card set titled "Wreck of the Titanic" by Bromsted Printing Co, shown on draped red satin fabric. The box has a white center with red script lettering, a red bird illustration surrounded by blue holly leaves, and a blue scalloped border.

    Wreck The Halls Box Set

    $32
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  • CAPYBARA BABY - Baby Card
    CAPYBARA BABY - Baby Card

    CAPYBARA BABY - Baby Card

    $7
  • Packaging of Tiger Tribe Dual-Tip Stamp Markers with colorful markers and decorative elements.
    Hand holding a pink marker with colorful markers and stamped designs on a white background

    Dual Tip Stamp Markers

    $12
  • Box of cat supply stickers with 'good goods' branding on a white background
    Collection of colorful stickers with various designs on a white background

    Hako Sticker Cat Supply

    $9
  • Four plastic packages containing ladybug-shaped toys on a textured surface.
    Green toy car in clear packaging on a textured surface

    Clockwork Chain Ladybug Insect Crawling Toy

    $9
  • Embroidered patch with desert scene and 'Been Better' text on a textured white background
    Embroidered patch with 'BEEN BETTER' text held between fingers against a neutral background

    Been Better (Vase) - Tiny Felt Sticky Patch

    $8
  • Embroidered patch with floral design and 'SHC' initials on a textured white background
    Brown corduroy cap with embroidered patch featuring 'SHC' initials and floral design.

    SHC Quilt Block - Felt Sticky Patch

    $8
  • Embroidered patch with a face design and text 'BEEN BETTER' on a textured white background
    Embroidered patch with a vintage-style illustration and text held in a hand.

    Been Better (Toothache) - Felt Sticky Patch

    $8
  • Circular patch with floral design and text 'BEEN BETTER' on a textured white background
    Brown beanie with a colorful patch featuring text and floral design on a light background

    Been Better (Spiderweb) - Felt Sticky Patch

    $8
  • Circular sticker with 'BEEN BETTER' text and colorful design on a beige background
    Vinyl sticker with 'BEEN BETTER' design on a blue background

    Been Better (Spiderweb) | Waterproof Vinyl Sticker

    $4
  • Decorative sticker with a broken vase and red rose on a black arch, with 'BEEN BETTER' text below.
    Vinyl sticker with a design of a pot and red flower, text 'BEEN BETTER' and branding information on a beige background.

    Been Better (Wilted Rose) Sticker | Waterproof Vinyl Sticker

    $4
  • Sticker sheet with various illustrations and text on a brown background
    Red thermos with cartoon character and food illustrations on a dark surface

    Been Better Icons Mega 8" x 10" Vinyl Sticker Sheet

    $9
  • Two black bookmarks with illustrated designs on a light gray surface
    Decorative bookmark with illustrations on a book with geometric patterns

    Been Better Icons Bookmark | Double-sided Bookmark

    $5

we're blushing

  • “The Venice Biennale of children’s retail is Tantrum, an effervescent mom-and-pop store with two locations in the Bay Area; its online emporium has the ambience of a Montessori school as brought to life by Oliver Jeffers or Tove Jansson. - Holiday Gift Guide”

  • Best of the Bay 2025

    “VOTED BEST STORE FOR KIDS!”

  • Marin Magazine

    “VOTED BEST MILL VALLEY TOY STORE 2025”

  • “a rare combination of sophisticated style and timeless playfulness”

  • “brilliantly curated”

  • “vintage inspired items from all over the world”

  • “unique gifts for adults, too”

  • “mom-and-pop children's toy and gift shop”

  • “full of unique toys, games and clothes”

TAG, YOU'RE IT!

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modern toys for old school fun